Robert Lucido Jr. named Chief Strategy Officer of Lucido Global
Ellicott City, MD (Aug 27, 2021) – Robert Lucido Jr, formerly Director of Business Development, has been appointed to serve as Chief Strategy Officer, effective immediately. As Chief Strategy Officer of Lucido Global, Robert will continue to develop corporate strategy and drive innovation with the aim of creating economic moat, scale, and efficiency across the Lucido companies. Robert joined Lucido Global in 2018 following a career in professional baseball playing for the Toronto Blue Jays and Texas Rangers. He graduated from Amherst College in 2015 where he was an All-Academic athlete. Tracy Lucido, Vice President of Lucido Global, commented, “Robert has the dedication, tenacity and skills from his background in his upbringing, sports and education that has allowed him to grow into a position of leadership and vision for the company. He has been crucial to our development and will continue to be as we broaden our reach across North America.”
Maximize Your Return On Every Hour Invested In Your Business
In the press! RealTrends, a leading source of news and information in the real estate industry, has picked up an article written by our Director of Business Development, Robert Lucido. You can’t afford not to maximize the value of your time! Robert Lucido Jr, Director of Business Development for Lucido Global, explains in his Real Trend’s editorial what it will take to succeed in the “third wave” of real estate. Strategies from a real estate broker on building business efficiencies through technology and data. By Robert Lucido The Toyota Production System, commonly known as “lean manufacturing,” has elevated Toyota to the pinnacle of corporate efficiency. Its core objective is to eliminate muda, or waste, by optimizing processes, managing expenses, driving synergy, and spurring innovation. In a real estate market that is not only saturated with competition but also increasingly interconnected and disrupted by innovation, lean manufacturing has valuable lessons every real estate business operator should implement. Here are a few tips for operational governance, lead generation, consumer experience, and platform integration to ensure you maximize your return on every hour invested in your business. Facts don’t care about your feelings Running a real estate business without a quantitative understanding of its operations is a lot like a mechanic swapping out parts without first determining the cause of the engine issue. Your business is a machine composed of parts, which combine to form systems that consume inputs and produce outputs. These parts should be regularly inspected, these systems consistently evaluated, and the relationship between inputs and outputs managed to maximize efficiency. Operate based on facts and figures. Adopting the latest technology helps empowered industry professionals to make informed decisions rooted in high-quality, real-time data. Whether a broker is recruiting a partner, managing expenses, or architecting a lead generation strategy, it all begins with a quantitative model of prevailing conditions and potential output scenarios. Consider the existing models and how they can be updated or changed. Take a look at your current data systems and consider ways they can be adjusted for today’s business needs. Keep up to date with the latest market reports, trends and statistics through online and industry publications. Knowledge is potential power; having reliable data in real-time enables us to respond quickly and effectively to seize opportunity. Lever Up Lead Generation There are five primary pistons driving your lead generation machine. Let’s focus on the first one, lead capture, specifically seller leads. Listings will bring the buyers to you. A listing lead has a higher propensity to produce multiple transactions. Listings also provide a reliable revenue stream and a dependable forecast, especially in today’s market. Listings build market presence. In short, if you own the listings, you own the market. One way we recommend improving lead generation is by evaluating if your CRM system is up to date and advanced enough for your business. Today, there are plenty of comprehensive real estate solutions that offer CRM, IDX, team management, lead generation and more bundled in a seamless package. Evaluating and migrating to the latest platforms on the market can dramatically increased traffic, appointments, and listing activity. At our brokerage, we use Chime. Beyond Checking A Box A top-tier real estate company in 2021 needs an integrated technology stack. Outdated technology is a going-out-of-business strategy. And let’s be honest, by offering non-integrated technologies, you’re merely checking a box. Separate platforms means separate databases. It necessitates redundant data entry and data quality issues. It diminishes adoption, reduces engagement, and limits interdepartmental collaboration. It creates operational bottlenecks and communication breakdowns. It limits the tasks you can automate and the power of those automations. It means you are less productive, and your time has a lower ROI. As brokers consider technological partners, integrations should be at the forefront of the decision. Does the technology offer an open API with necessary resources to effectuate integrations? Integrated technology can help brokers deploy multiple innovative strategies that likely wouldn’t have been possible without technology. The first step is being open to advancement and integrations. About 60 years ago, Silicon Valley was an apple orchard. About 25 years ago, it was illegal for most consumers to access the internet. About 20 years ago, you weren’t able to use the internet and the phone at the same time. Less than 15 years ago, most people began their home search in the warehouse section of their local newspaper. Now, we can talk on the phone while performing a home search on the same device while on the go. Market incumbents often fail because they underestimate or consciously ignore the speed at which innovation now supplants legacy methodologies. Often incumbents are risk-averse and heavily biased towards maintaining the status quo. In this next wave of innovation and market correction, these incumbents will likely join the ranks of the once robust, now dwindling businesses that sat on the sidelines as bold newcomers captured market share. Click here to view article on Real Trends.
TOP KELLER WILLIAMS TEAM IS EXPANDING TO PEACHTREE, GEORGIA
TOP KELLER WILLIAMS TEAM IS EXPANDING TO PEACHTREE CITY, GEORGIA We couldn't be happier to announce this new partnership.We are joining forces with and Keller Williams Atlanta Partners to bring Lucido Global to Peachtree City, Georgia. We are excited to be growing our expansion team in Peachtree City, Georgia!With 7 years of experience, Team Leader, Jennifer Mercer, has been a top KW producer for many years. She chose to partner with Lucido to grow professionally and personally. Jennifer is particularly excited about the education, support, and networking opportunities she will gain by joining the Lucido Team.We are excited to have Jennifer as a partner leading and growing our Georgia expansion team.Please join us in welcoming Keller Williams Atlanta Partners , of Peachtree, Georgia to the Lucido real estate family!Stay tuned for more news on our launch with Keller Williams Atlanta Partners Peachtree City. ABOUT PEACHTREE CITY:Peachtree City is an award-winning master planned community located just south of Atlanta, Georgia. It has repeatedly been named as one of the best places to live in Georgia. Officially settled in the 1950s, Peachtree City has over 35,000 residents. With over 100 miles of paved cart paths, residents and visitors enjoy a host of activities that are easily accessible by one of Peachtree City’s signature vehicle’s – a golf cart! The thriving downtown area has plenty of local shops and restaurants. In Peachtree City you will find a community with big ideas and big hearts, a place where Southern hospitality meets resort-style living. Maryland-based real estate team Lucido Global is making its move into new territory by expanding locations in Georgia. The team - which does business as Lucido Global, Lucido Global Team, and Bob Lucido Team in 11 different states and 2 countries - is with one of the the largest real estate companies in the world, Keller Williams Realty. Bob Lucido, CEO, President, & Associate Broker, is also recognized as one of the top Luxury KW real estate agents in the nation. To learn more about Lucido partnership and expansion opportunities, get in touch with our Directors of Growth at LucidoGlobal.careers.com From our specialized services to our client experience, we’re dedicated to exceeding expectations - and we’re looking for partners who are committed to the same.But we’re not looking to grow with just anyone. We’re looking to partner with serious, business-minded individuals eager to create win-win opportunities and build bigger and better businesses together. We’re looking to expand strategically with new host market centers in our targeted locations.If this sounds like an ideal opportunity, we want to talk.LEARN MORE
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