• Keller Williams expansion team grows to more than 400 team members after merging with the Edie Waters Network, Lucido Global now covers more than 42 markets,Lucido Headquarters

    Keller Williams expansion team grows to more than 400 team members after merging with the Edie Waters Network, Lucido Global now covers more than 42 markets

    BY ANDREA V. BRAMBILAToday 7:50 A.M. Two Keller Williams networks, Edie Waters Network and Lucido Global, have merged, forming what the latter says is one of the largest  Keller Williams networks in history. The two real estate companies are Ellicott City, Maryland-based  Lucido Global and Kansas City, Missouri-based Edie Waters Network.  Together, their network covers more than 42 locations and boasts  approximately 400 team members (of which 59 came from Edie  Waters Network) in Arizona, California, Canada, Colorado,  Washington, D.C., Delaware, Florida, Georgia, Kansas, Maryland,  Missouri, Nevada, Oregon, Texas, Virginia, and Washington.  Bob and Tracy Lucido formed the Bob Lucido Team in 2008 and joined Keller Williams from RE/MAX in 2014. They launched Lucido Global, a real estate network under the Keller Williams “mega agent” expansion model, in 2016 with a team of more than 100 agents.  According to a Lucido Global spokesperson, “A Keller Williams  expansion network is a group of real estate teams that have partnered  with a successful real estate company to accelerate the growth of their  business through the use of the company’s technology, systems,  support, and brand.”  In 2016, the Lucido Agency was the fifth-most productive agent team  nationwide by transactions sides and the six-most productive by sales  volume, according to rankings from Real Trends. In 2017, Lucido  Agency hit No. 1 in sales volume and No. 2 in transaction sides. “We delight in the opportunity to add extraordinary value through our  technology, systems, and brand,” said Bob Lucido, president and CEO  of Lucido Global, in a statement. The two companies have complementary strategic vision, culture, and business philosophies, according to a press release. Industry veteran Edie Waters joined Keller Williams in 2013 and grew her network to nine locations. Last year, the team closed more than 600 transactions worth more than $152 million in closed sales volume, ranking as the No. 1 Keller  Williams team in the region by gross commissions, according to the  release.  Under the merger’s terms, Edie Waters Network will become Edie  Waters Network Powered by Lucido Global, and Edie Waters will  continue to serve as the CEO of their midwest locations under the  Lucido Global network, the release said.  “After many years of searching for a strategic partner that exemplifies  the same passion and spirit, it is our honor and esteemed pleasure to  announce our merger with Lucido Global,” Waters said in a statement.  “Together, we will deliver the ultimate client and Realtor experience  not only in the Midwest but also throughout the United States and  Canada.” LINK TO ARTICLE >

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  • Edie Waters Network joins Lucido Global, marking one of the largest merges in Keller Williams history,Lucido Headquarters

    Edie Waters Network joins Lucido Global, marking one of the largest merges in Keller Williams history

    Edie Waters Network Partners with Lucido Global to Expand Presence  (Ellicott City, Maryland) June 3, 2021 -- Ellicott City, Maryland-based real estate company Lucido Global announced today that it has merged with Kansas City, Missouri-based Edie Waters Network to create one of the world’s largest Keller Williams’ networks in history with over 42 locations and approximately 400 team members in Arizona, California, Canada, Colorado, Washington, D.C., Delaware, Florida, Georgia, Kansas, Maryland, Missouri, Nevada, Oregon, Texas, Virginia and Washington.  “Today, we are excited to welcome the Edie Waters Network to Lucido Global,” shared Bob Lucido, President & CEO of Lucido Global. “We delight in the opportunity to add extraordinary value through our technology, systems, and brand. We are grateful to know and partner with Edie Waters and her talented and passionate group.” The merger brings together two industry-leading residential real estate companies with complementary strategic vision, culture, and business philosophies. Under the terms of the merger, Edie Waters Network will become Edie Waters Network Powered by Lucido Global, and Edie Waters will continue to serve as the CEO of their midwest locations under the growing Lucido Global network.  This merger further exemplifies Lucido Global’s impressive growth trajectory. Having served as top industry professionals in Maryland and the DC Metro for decades, the duo joined Keller Williams in 2014. In 2016, while leading a team of over 100 agents, the Lucidos launched Lucido Global, a real estate network under the Keller Williams Mega Agent Expansion Model, and became the #1 real estate team across all brokerages in 2017. Lucido Global continues to lead as one of the highest-ranking teams at Keller Williams both nationally and internationally. Prior to joining Keller Williams, Bob Lucido Team was recognized as the #1 RE/MAX team in Maryland and the #3 RE/MAX team in the world. Today, Lucido Global comprises multiple divisions offering a variety of services and is located across North America to best suit all of their clients’ real estate needs. “After many years of searching for a strategic partner that exemplifies the same passion and spirit, it is our honor and esteemed pleasure to announce our merger with Lucido Global,” said Edie Waters. “Together, we will deliver the ultimate client and realtor experience not only in the Midwest but also throughout the United States and Canada.” Well respected in the greater Kansas City community with nearly three decades of real estate experience, Edie Waters brings a wealth of knowledge and expertise to Lucido Global. Since joining Keller Williams in 2013, the Edie Waters Network has grown to 59 team members and nine locations. In 2020, the team closed over 600 transactions, totaling more than $152,000,000 in closed sales volume, and gained the impressive ranking as the #1 Keller Williams Team in the region by gross commissions. With her meticulous attention to detail and laid-back personality, Edie Waters keeps clients at ease throughout the buying and selling process while providing the ultimate white-glove service. To learn more about Lucido Global and the markets they serve, visit LucidoGlobal.com. Lucido Global’s headquarters is located at 9251 Baltimore National Pike, Suite D, Ellicott City, MD 21042.  About Lucido Global: Lucido Global is a Maryland-based premier real estate team comprising over 400 real estate professionals in various locations across the United States. Lucido Global is among the top-ranking expansion networks with Keller Williams, the largest real estate franchise in the world, and has been recognized by The Wall Street Journal and REALTrends as the #1 real estate team in the country. Lucido Global delivers the ultimate real estate experience by providing incredible value and exceptional service to both clients and agents. To learn more, visit LucidoGlobal.com.

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  • Lucido Agency is now Lucido Global,Lucido HQ

    Lucido Agency is now Lucido Global

    (Ellicott City, MD - 05/28/21) Lucido Agency, an industry-leading real estate team, is now Lucido Global. The name change reflects the team’s expansion over recent years, and also best positions the team for continued growth. The team - led by Bob & Tracy Lucido - is the #2 team with Keller Williams Realty, the largest real estate company in the world. In 2020 the Lucido team sold $896 million in volume and 2,444 units. In the first 4 months of 2021, they’ve sold $292.6 million in volume and 733 units. The Maryland-based team began expanding into other states in 2016, and is currently in 12 different states, 2 countries, and growing. Many Lucido locations have already been doing business as Lucido Global. Due to compliance regulations, only 5 out of the 27 expansion locations have been doing business as Lucido Agency. “We’ve already branded ourselves as Lucido Global in the majority of our locations over the past few years.” said Lauren Lucido, Director of Marketing. “Advertising regulations vary from state to state, and when we chose Lucido Agency the word ‘agency’ wasn’t regulated like it is today. Since then, more and more states revised their regulations to prevent the word ‘agency’ from being in team names. We pivoted early on by branding ourselves as Lucido Global in those states. Now it’s what makes the most sense to grow and go forward.” This change was a strategic decision based on multiple factors. The streamlined, consistent Lucido Global name serves to gain even stronger Lucido brand recognition online and across existing locations. It also serves to grow new locations - both nationally and worldwide. Global is especially fitting for the name, since the team has already expanded into another country. There are 2 Lucido Global locations in Canada - one in Hamilton and another in Toronto. “From our specialized services to our client experience, we’re dedicated to exceeding expectations,” said Bob Lucido, President & CEO. “We look to do that at the highest level by growing with partners who are committed to the same. Our vision is to keep evolving and growing, and expand all over the globe.” Going forward, all locations outside of Maryland will now be doing business as Lucido Global or Lucido Global Team. Maryland hub locations will still do business as Bob Lucido Team of Keller Williams Lucido Agency. [Keller Williams Lucido Agency is the Keller Williams brokerage the Lucidos opened in March of this year.] To learn more about Lucido Global or opportunities for expansion, visit LucidoDifference.com.  

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