• Pantone Color of the Year 2022,Lucido Global

    Pantone Color of the Year 2022

    Introducing Pantone’s selection for Color of the Year 2022: PANTONE 17-3938 VERY PERI “A New Pantone Color Whose Courageous Presence EncouragesPersonal Inventiveness and Creativity.” Pantone’s ability to forecast color trends is a marketing force that has influenced product development and purchasing decisions in multiple industries for the past 23 years. You can be sure to see Veri Peri used throughout the year by designers from all industries. Within the real estate industry, interior designers and home stagers incorporate the color into paint, fixtures, cabinets, and decor choices. Pantone experts arrive at a selection each year after searching the world for new color influences. This can include the entertainment industry, art, fashion, design, lifestyles, socio-economic conditions, technology, materials, textures, and effects that impact color. In 2021, Pantone chose Illuminating Yellow and Ultimate Gray as the Colors of the Year to highlight how different elements can come together to express an uplifting message of hopefulness, in response to the global pandemic in 2020. This year, Pantone took a similar approach, choosing Veri Peri to comment on these transformative times. Veri Peri, according to Pantone, is “a symbol of the global zeitgeist of the moment and the transition we are going through.” Pantone noted as we emerge from a period of isolation and further descend into a dynamic virtual world, we can create new color possibilities. Veri Peri derives from current trends in gaming and the expanding popularity of digital art. The color illustrates the fusion of modern life and the digital world.      

    MORE

  • 4 Real Estate Agent Strategies to Own 2022,Lucido Global

    4 Real Estate Agent Strategies to Own 2022

    Change takes commitment and tenacity. For thousands of years, the tradition of New Year’s resolutions have carried on. Human beings have sought meaning through the act of voluntarily committing themselves to sacrifice in pursuit of a higher good. However, unlike for the previous four millennia, the modern form of this tradition has been secularized and thereby stripped of its sense of obligation to a higher authority. Thus, it should come as no surprise to hear that, without this external measure of accountability, only 8% of people today are successful in fulfilling their annual resolutions. After the countdown ends and the sparklers die out, what does it say when the vast majority start off a new year by quitting their very first commitment?  By giving up, you condition your mind to tolerate failure and to become increasingly reluctant to attempt a challenge of equal magnitude again. According to a study from Leipzig University, “[Serotonin] is released specifically after social defeat to maintain depressed aggressive behavior in losers for a progressively longer period with successive defeats, resulting in long term behavioral depression, analogous to the chronic-defeat stress syndrome.” Similar results have been found in countless studies across multiple species (perhaps most famously explained by Dr. Jordan Peterson in his exposition on lobsters). In severe cases, one’s hippocampus will physically shrink as the amygdala expands, making one even more susceptible to fear and emotion. Thus, in a twist of irony, a whimsical commitment made in the hope of self-improvement, repeated enough, risks the opposite effect: conditioning oneself mentally and physically to settle for a less meaningful life. Furthermore, in quitting, one also deprives himself of the secondary and tertiary opportunities that would have manifested in the pursuit of that goal. In the words of Henry David Thoreau, “Success usually comes to those who are too busy to look for it,” and that success is typically uncovered in the form of experience gained, relationships fostered, and opportunities seized while pursuing a prior goal.  What could you accomplish with accountability? What could you and your real estate team become if instead 92% of you fulfilled your annual resolutions? Furthermore, what could your team accomplish if each member woke up each day with the mission of bettering oneself, bettering the team, and bettering their community? Consistent dedication towards that daily pursuit would yield success, and then still greater success built upon it. Compounded success raises esteem, emboldens your ambition, and builds momentum. Momentum is that ambiguous force that you can’t pinpoint, but that you can feel. It’s that force that makes you feel the tide of the game turn before it actually happens. It can be the force that helps you capture more market share and break into the luxury market. It can help you grow a team locally or scale locations nationwide. So get started and find your “big mo.” Here’s how: Voluntarily commit & sacrifice When a commitment is genuine, it’s made irrespective of the calendar year, not because of it. It’s manifested when you passionately aim for a higher good and are prepared to sacrifice for it, not because you read it on a blog called “50 Possible New Year’s Resolutions.” A commitment is not true unless you are also prepared to make the necessary sacrifice. Sacrifice is not optional in life, but the option to do so on your terms is.  Do not stop until you see it through  In the words of Will Rogers, “Even if you are on the right track, you’ll get run over if you just sit there.” Take immediate action and then take consistent action towards your end goal. Set intermediate milestones to routinely assess your progress and make strategic adjustments. In the words of Winston Churchill, “However beautiful the strategy, you should occasionally look at the results.”  Define a “pull” goal Discipline can push you in the proper direction for a while, but to achieve lasting and significant progress you need something pulling you in that direction. A meaning that pulls you will sustain you when discipline falters. According to Stockholm University, participants who set approach-oriented New Year’s resolutions were 25% more successful than those who set avoidance-oriented resolutions. So focus on what you are committed to doing rather than not doing in 2022. Surround yourself with people who do not accept settling for less Go to an event that will reinforce your commitment in February, a time when many quit (ie: gym attendance). Remember, change comes with commitment. Commit, find an accountability partner and surround yourself with like-minded people. Make 2022 a great year! View the full article: https://www.realtrends.com/4-real-estate-agent-strategies-to-own-2022/

    MORE

  • 3 Must-Do's Before Buying a Home,Lucido Global

    3 Must-Do's Before Buying a Home

    If buying a home is on your list of goals for 2022, then you need to start doing your homework. You need to be prepared for both the purchase and the ongoing expenses of a home. The outcome of an audit will tell you whether you're ready to take this big step, or if you need a little more time to prepare. Generally, to qualify for a home loan, you'll need good credit, a history of paying your bills on time, and a maximum debt-to-income ratio of 43%.    1. SAVEYou’ll want at least three to six months of living expenses set aside after you factor out your down-payment. There will be considerable upfront costs including the down payment and closing costs. You need money put away not only for those costs but also for your emergency fund. Lenders will require it.Even with a high credit-score, it is in your best interest to lower your expenses and save for your down-payment. Big spending right before buying a home can damage your chances of getting approved for a mortgage loan. Plus, keep in mind that even if you have a healthy budget for your down-payment, buying a home elicits much more spending post closing. Start saving now for lawn care, interior upgrades, furniture, plumbing, unexpected expenses etc. 2. SHOP AROUND Before hiring a professional agent to help you with your home search, you’ll want to have an idea of what you want in your home. You have a number of options when purchasing a residential property: a traditional single-family home, a duplex, a townhouse, a condo, a co-operative, or a multi-family building with two to four units. Each option has its pros and cons, depending on your homeownership goals, so you need to decide which type of property will help you reach those goals.  Make a list of must-haves and deal-breakers, and also research the areas you are interested in. Location can be just as, if not, more important than the home itself. This will help when selecting your realtor because you’ll be able to narrow your search to an agent who is an expert in your desired area.    You also need to shop around for mortgages and mortgage loans. You want to get the very best offer possible for mortgage rates and terms. Most financial experts predict real estate interest rates to increase, which means it is in your best interest to start shopping for options now. In a highly competitive market, buyers may need to show a bank pre-approval to tour homes. It’s smart to use your time now to price-compare rates and figure out what terms work best for you. Once you’ve found a lender, send in the paperwork needed to get pre-approved. 3. CHOOSE AN AGENT Last but not least, you need a trained and licensed real estate professional to assist you with your home-buying process. Who you work with is super important when buying a home which is why, Bob Lucido Team and Lucido Global, make it our mission to deliver the Ultimate Real Estate Experience™ by providing incredible value and exceptional service. You need a team you can trust. When you buy or sell with us you don’t get just one agent, you get an entire team of real estate professionals working to serve and guide you through every step of the process.   If you’re looking to buy a home this year, contact us today for a free confidential consultation!   Source

    MORE