Maximize Your Return On Every Hour Invested In Your Business
In the press! RealTrends, a leading source of news and information in the real estate industry, has picked up an article written by our Director of Business Development, Robert Lucido. You can’t afford not to maximize the value of your time! Robert Lucido Jr, Director of Business Development for Lucido Global, explains in his Real Trend’s editorial what it will take to succeed in the “third wave” of real estate. Strategies from a real estate broker on building business efficiencies through technology and data. By Robert Lucido The Toyota Production System, commonly known as “lean manufacturing,” has elevated Toyota to the pinnacle of corporate efficiency. Its core objective is to eliminate muda, or waste, by optimizing processes, managing expenses, driving synergy, and spurring innovation. In a real estate market that is not only saturated with competition but also increasingly interconnected and disrupted by innovation, lean manufacturing has valuable lessons every real estate business operator should implement. Here are a few tips for operational governance, lead generation, consumer experience, and platform integration to ensure you maximize your return on every hour invested in your business. Facts don’t care about your feelings Running a real estate business without a quantitative understanding of its operations is a lot like a mechanic swapping out parts without first determining the cause of the engine issue. Your business is a machine composed of parts, which combine to form systems that consume inputs and produce outputs. These parts should be regularly inspected, these systems consistently evaluated, and the relationship between inputs and outputs managed to maximize efficiency. Operate based on facts and figures. Adopting the latest technology helps empowered industry professionals to make informed decisions rooted in high-quality, real-time data. Whether a broker is recruiting a partner, managing expenses, or architecting a lead generation strategy, it all begins with a quantitative model of prevailing conditions and potential output scenarios. Consider the existing models and how they can be updated or changed. Take a look at your current data systems and consider ways they can be adjusted for today’s business needs. Keep up to date with the latest market reports, trends and statistics through online and industry publications. Knowledge is potential power; having reliable data in real-time enables us to respond quickly and effectively to seize opportunity. Lever Up Lead Generation There are five primary pistons driving your lead generation machine. Let’s focus on the first one, lead capture, specifically seller leads. Listings will bring the buyers to you. A listing lead has a higher propensity to produce multiple transactions. Listings also provide a reliable revenue stream and a dependable forecast, especially in today’s market. Listings build market presence. In short, if you own the listings, you own the market. One way we recommend improving lead generation is by evaluating if your CRM system is up to date and advanced enough for your business. Today, there are plenty of comprehensive real estate solutions that offer CRM, IDX, team management, lead generation and more bundled in a seamless package. Evaluating and migrating to the latest platforms on the market can dramatically increased traffic, appointments, and listing activity. At our brokerage, we use Chime. Beyond Checking A Box A top-tier real estate company in 2021 needs an integrated technology stack. Outdated technology is a going-out-of-business strategy. And let’s be honest, by offering non-integrated technologies, you’re merely checking a box. Separate platforms means separate databases. It necessitates redundant data entry and data quality issues. It diminishes adoption, reduces engagement, and limits interdepartmental collaboration. It creates operational bottlenecks and communication breakdowns. It limits the tasks you can automate and the power of those automations. It means you are less productive, and your time has a lower ROI. As brokers consider technological partners, integrations should be at the forefront of the decision. Does the technology offer an open API with necessary resources to effectuate integrations? Integrated technology can help brokers deploy multiple innovative strategies that likely wouldn’t have been possible without technology. The first step is being open to advancement and integrations. About 60 years ago, Silicon Valley was an apple orchard. About 25 years ago, it was illegal for most consumers to access the internet. About 20 years ago, you weren’t able to use the internet and the phone at the same time. Less than 15 years ago, most people began their home search in the warehouse section of their local newspaper. Now, we can talk on the phone while performing a home search on the same device while on the go. Market incumbents often fail because they underestimate or consciously ignore the speed at which innovation now supplants legacy methodologies. Often incumbents are risk-averse and heavily biased towards maintaining the status quo. In this next wave of innovation and market correction, these incumbents will likely join the ranks of the once robust, now dwindling businesses that sat on the sidelines as bold newcomers captured market share. Click here to view article on Real Trends.
How to Incorporate Color in a Small Space
When decorating small spaces, it can be tempting to play it safe with neutrals. It’s time to explore the rainbow and embrace color! Vibrant shades can work in bathrooms, book nooks, hallways etc. when done tastefully. Here are some inspiring ways to introduce more color into your homes’ small spaces. Monochromatic - One way to add a lot of color to a tiny room without overdoing it is by using multiple shades of the same color. For example, if you like the color blue, paint an accent wall a cool blue, then accessorize with a cobalt rug, turquoise lamps, and navy throw pillows. The shades will play together and add instant excitement to the tiny room. Balance the color with pops of a neutral color to not overwhelm the small space. Focus on Accessories - Because you’re working with a smaller space, sometimes colorful walls can overdo it. If this is the case, stick with neutral paint and instead, add in pops of color through accessories and fixtures. For example, add pops of green to your office with plants, a green desk or chair, green desk lamp, or green wall art. The green accessories will be eye-grabbing against a neutral wall. Try Two Tones - Sometimes to make color work in your space you need to balance it with another color. Two colors can complement each other bringing vibrant life to the tiny space, and can help separate the room into smaller, cozier sections. By doing this, you can even make your small space actually appear larger than it really is. Complimentary colors work great for this technique!Complimentary colors:-blue and orange -yellow and purple-green and redPairing a neutral, like gray or black, or pairing two warm colors or two cool colors can also work in a small space. Whatever suits your preference! Top or Bottom Wall Paint - When painting interior walls, rich and dark colors can overwhelm a small space, but this doesn’t make them unusable! These colors work great when you paint just the top or bottom portion of the wall. This will create balance and geometric interest in the tiny space. Use crown molding to separate the color from the non colorful part of the wall. This technique works great in hallways and bathrooms. Back Painted Shelving - Sometimes when it comes to color in your space, less is more. For example, you don’t want a ton of color in your home office because it may distract you from getting your work done. Try painting just the back of your shelving. The pop of color will be just enough to liven up a space without being too overpowering. Source
Meal Prep Like a Pro
With busy schedules and many employees back in offices after a year and a half of working from home, meal prepping is a great and cost effective solution for saving time and eating healthy throughout the week. Having a collection of well-balanced meals on hand will help you regulate what you eat and help you stay on track with your personal goals. However, meal prepping can get overwhelming for beginners, so here are some tips to help you meal prep like a pro: Invest in High Quality ContainersYou’ll be using them week after week so they need to be durable. We recommend glass to plastic- and in multiple sizes. Also, get in on the mason jar trend! Great for containing salads, soups, and oatmeal. Don’t Overdo itMeal prepping can take up an entire afternoon of cooking time- so stick to prepping just one meal for a certain amount of days. Just pick one- breakfast, lunch, or dinner. Learn to MultitaskTo better avoid using an entire weekend day for prepping- multitask. This means cooking more than one item at a time. It may seem overwhelming to have multiple burners on, the stove running, and the air fryer cooking all at once, but when all of your proteins and veggies are done at the same time, you’ll be glad that you did it. Check Expiration DatesYou will be making food at the beginning of the week that needs to last for an extended period of time. Typically, you’ll cook on Sunday for meals Mon-Fri. So, you need to make sure all of your food will still be safe to eat after being cooked and refrigerated for 6 days. Spice it UpAdd plenty of spices to your food to up the flavor level and keep you wanting more day after day. This ensures you are still only cooking once, without totally committing to the same meal every night of the week Source Recipes Air Fryer Chicken + Veggies A flavorful, healthy, keto, and low-carb fast meal Prep time: 20 minutes Ingredients: (portioned for 5 meals)-5 Chicken Breasts-1 cup chopped Bell Peppers-1 cup chopped Zucchini-1 cup chopped Broccoli-1 Garlic clove-1 tsp Olive Oil-1 tsp Garlic Powder-1 tsp Chili Powder-1 pinch of Salt-1 pinch of Pepper-1 tsp Italian Seasoning or Cajun Seasoning-*Optional: Squeeze of lemon juice Directions:1. Chop veggies and chicken breasts into bite sized pieces and combine into a large bowl2. Mix together oil and seasonings and coat the chicken and veggies3. Put chicken and veggies in air fryer for 5 minutes, then give them a shake4. Continue letting chicken and veggies cook until the chicken is done Mason Jar Chickpea Pasta Salad A healthier and trendier twist on classic pasta salad Prep time: 50 minutes Ingredients: (portioned for 4 meals)-1 tsp avocado oil-salt-pepper-1 8 oz box of chickpea pasta-1 large butternut squash-4 cups of baby spinach-⅓ cup grated parmesan-½ cup chopped red onion-½ cup olive oil-⅓ cup red wine vinegar Directions:1. Preheat the oven to 400° and grease the baking sheet with avocado oil. Add squash and season with salt and pepper. Toss until coated2. Roast in a single layer until squash is golden (25-30 minutes). Transfer to bowl3. In a large pot of salted boiling water, cook the pasta following box instructions4. Add spinach, parmesan, salt, and pepper to bowl of squash5. Make a dressing- in a separate bowl, whisk together onion, vinegar, and olive oil and season with salt and pepper6. Divide dressing among mason jars and top with pasta salad. Flip upside down to let dressing coat salad Shrimp Tacos Insanely delicious spicy loaded taco shrimp bowls Prep time: 25 minutes Ingredients: (portioned for 4 meals)-20 medium shrimp-1 clove minced garlic-½ tsp ground cumin-½ tsp chili powder-¼ tsp salt-2 cups cooked brown rice-1 cup black beans-1 cup diced tomatoes-1 tbsps cilantro-½ cup cheddar cheese-1 lime Directions:1. Whisk together olive oil, garlic, cumin, chili powder, and salt. Add in shrimp and toss to coat. Cover and refrigerate for a minimum of 10 minutes2. Heat sauce pan or cast iron skillet for 2 minutes. Add olive oil and shrimp. Cook shrimp on medium high until cooked through, about 5 minutes3. Divide shrimp, rice, beans, corn, and tomatoes into containers and sprinkle on cheese, cilantro, and a slice of lime.
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